The Roadmap 3.0 is a comprehensive digital marketing course designed to teach individuals how to build and scale an online business. Created by Hannah and Zach Pippins, the course is structured around key principles of digital marketing, offering both knowledge and tools to succeed in online entrepreneurship.

Course Structure:

• Foundation: Introduces digital entrepreneurship, focusing on identifying a niche, building a solid business foundation, and essential branding skills.
• Automation: Covers business automation tools, including how to set up funnels and email marketing campaigns using platforms like Systeme.io and Stan Store.
• Traffic Generation: Teaches strategies for driving traffic using platforms like TikTok, Facebook, Instagram, Pinterest, and YouTube, as well as blogging and affiliate marketing.
• Product Development: Guides you through creating digital products, including written and video content, using tools like Canva and platforms like Kajabi and Skool.
• Scaling: Focuses on customer retention and maximizing customer lifetime value.